Do you think that social media has the potential to bring about real social change?

I agree with Malcom Gladwell and his argument, people can not creat a network amoung themselves that has a strong fondation for a cause unless are are actually connected with eachother and know everyone first hand to make a strong interactive community. People wont feel actually connected to one and other if they cant personally relate first hand. although people can connect over the internet, its not the same as first hand information and interaction.